The Video Platform Offers Viewers Control to Decrease Artificial Intelligence-Made Content in Personal Streams

TikTok is introducing a new feature that allows them to lessen the volume of AI-created content appearing in their streams. This move comes as the service revealed that it now features over 1 billion content made with AI.

Testing and Rollout

The update is undergoing trials over the coming weeks before a full-scale release. This shift aligns with a surge in AI content, spurred by recent AI video creators.

The Broader AI Trend

Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A large amount of this content is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.

Our research shows that many people enjoy content created using AI tools, including computer-generated images to science explainers, and we intend to provide users the ability to adjust the amount of that, depending on their own likes,” commented a company executive.

AI on the Platform

TikTok shared that there are now 1.3 billion videos on its network identified as made with AI. Overall, over 100 m media items are uploaded to the platform every day, making AI content a relatively small portion of its overall inventory.

How to Adjust Settings

Members will be capable of decrease or raise the volume of artificial media they see by using the topic control option in the app and picking “AI-generated content”. Further subjects that can already be modified under the filter cover news, style, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s policies require content makers to identify lifelike AI-generated content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.

Furthermore, the service will henceforth apply an AI-generated label to content produced via its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This step is intended to stop users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is furthermore launching a $2m educational fund for experts and groups to develop educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to training computer science.

Moderation Strategy

The platform has supported its moderation strategy, during controversy over proposals to cut jobs for numerous content moderators in Britain. TikTok is planning to eliminate 439 jobs in its content moderation team in London, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.

A trust and safety lead explained that human moderation would still have a role, but AI can protect employees by eliminating the most graphic content prior to it gets reviewed by people. The platform reported a significant reduction in disturbing and violent content handled by human moderators over the past year due to intervention by its AI tools.

“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”